International Tourism and Hotel Management

Starting Date	September 2023
Degree Awarded	Bachelor
Tuition Fee:	17500 RMB/year
Language	English
Duration of Study	4 Years
Application Fee	500 USD

Course Introduction
Category of Discipline: Management Science Classification: Business Administration Program Name: International Tourism and Hotel Management Duration: 4 Year full-time Minimum Credit for Graduation: 110 points Program Level: Undergraduate Location: Jiang-An Campus，Sichuan University, Chengdu, China Major: Tourism Management Degree Conferred: Bachelor of Management Program Goals The undergraduate program of Tourism Management aims to educate and prepare students for succeeding in the tourism and hotel management areas by providing them with essential theories, knowledge and professional skills, which will enable students to adapt to the current and future professions in tourism against the milieu of economic globalization and cross-cultural communications. Students will have opportunities to develop, promote, and deliver events, design tourist facilities and market attractions, and engage in and evaluate hospitality encounters. Contemporary issues such as sustainability, innovation and customer service will be explored on local, regional and global levels. The program blends cutting-edge research and theory with practical exercises to develop students’ managerial abilities and business acumen. Our lecturers all have studied at world renowned universities and are experienced in industry and research. The graduates, with special bilingual skills and cultural background, will be well positioned for a promising career in the tourism, hospitality or events industries in and out of China such as higher education sectors, tourism research institutions, tourism business fields and exchanges of tourism culture both locally and internationally. Program Objectives Upon successful completion of this course it is expected that students will be able to: 1. acquire bilingual (English and Mandarin) and cross-cultural communication skills; 2. articulate an in-depth understanding of tourism theory and practice in a global setting; 3. apply a critical familiarity with the skills and techniques to develop best practice policy and planning for international tourism and hotel management in diverse enterprises; 4. acquire basic knowledge of Chinese history and culture; 5. demonstrate a thorough understanding of research methodology and ethics, and an ability to undertake a small, independent research project of relevance to tourism management. Main Courses: (Courses are subject to change according to the availability) Tourism Marketing Tourism Geography Tourism Anthropology Heritage Tourism Sustainable Tourism Visitor Attraction Management Hotel Customer Service Business Communication in Tourism and Hospitality Research Methods and Paradigms in Tourism Chinese History and Culture Industry Placement Research Project

Course Introduction

Category of Discipline: Management Science

Classification: Business Administration

Program Name: International Tourism and Hotel Management

Duration: 4 Year full-time

Minimum Credit for Graduation: 110 points

Program Level: Undergraduate

Location: Jiang-An Campus，Sichuan University, Chengdu, China

Major: Tourism Management

Degree Conferred: Bachelor of Management

Program Goals

The undergraduate program of Tourism Management aims to educate and prepare students for succeeding in the tourism and hotel management areas by providing them with essential theories, knowledge and professional skills, which will enable students to adapt to the current and future professions in tourism against the milieu of economic globalization and cross-cultural communications. Students will have opportunities to develop, promote, and deliver events, design tourist facilities and market attractions, and engage in and evaluate hospitality encounters. Contemporary issues such as sustainability, innovation and customer service will be explored on local, regional and global levels. The program blends cutting-edge research and theory with practical exercises to develop students’ managerial abilities and business acumen.

Our lecturers all have studied at world renowned universities and are experienced in industry and research. The graduates, with special bilingual skills and cultural background, will be well positioned for a promising career in the tourism, hospitality or events industries in and out of China such as higher education sectors, tourism research institutions, tourism business fields and exchanges of tourism culture both locally and internationally.

Program Objectives

Upon successful completion of this course it is expected that students will be able to:

1. acquire bilingual (English and Mandarin) and cross-cultural communication skills;

2. articulate an in-depth understanding of tourism theory and practice in a global setting;

3. apply a critical familiarity with the skills and techniques to develop best practice policy and planning for international tourism and hotel management in diverse enterprises;

4. acquire basic knowledge of Chinese history and culture;

5. demonstrate a thorough understanding of research methodology and ethics, and an ability to undertake a small, independent research project of relevance to tourism management.

Main Courses: (Courses are subject to change according to the availability)

Tourism Marketing

Tourism Geography

Tourism Anthropology

Heritage Tourism

Sustainable Tourism

Visitor Attraction Management

Hotel Customer Service

Business Communication in Tourism and Hospitality

Research Methods and Paradigms in Tourism

Chinese History and Culture

Industry Placement

Research Project