Zhejiang Gongshang University

Program Objectives

The Bachelor Program of International Business is designed to help undergraduates ： ■Have a good master of professional knowledge in the area of international business including international business laws, conventions and skills. ■Acquaint students with Chinese politics, economics, and culture, and contribute to friendly international exchange and cooperation. ■Obtain practical operational capabilities in business via this program, such as business planning, international business management, business legal consultancy, business environmental research, and business English communication. Graduates of this program are prepared for careers in multinational companies, consultant agencies, international trade business, and economic departments in government and in research institutions.

Program Requirements

The program requires that students have a good master of theory and analytical methods of economics, basic knowledge and technical ability in conducting international business activities such as international marketing, and that they could use metrology, statistics and other analytical research methods. They should also be familiar with the development of economics and international trade theory, trends in economics, policy, and development in main countries and regions, and familiar with a special emphasis on the dynamics of Chinese economic policies and regulations. Finally they should demonstrate a master of computers and other economic analytical tools used in international business. Main Courses Skill Courses: Comprehensive Chinese, Business Chinese, Outline of China, and Advanced Application of Office Software Compulsory Courses: Principles of Management, Economics, Accounting, Financial Management, and Marketing Core Courses: International Business English, International Business Planning, Organizational Behavior, and International Market Analysis Elective Courses: International Business Etiquette, International Marketing, Human Resource Management, Business Negotiation, E-commerce, Brand and Image Strategies, Enterprise Strategic Management, Project Management, International Settlement, International Finance, International Commercial Law, International Investment, Customer Relationship Management, Cross-cultural Communication, Network Marketing, Outsourcing Management, China Industrial Policy and Trade Environment, Chinese Culture and Business Etiquette, Corporate Governance in China , Chinese Consumer Behavior

Faculty

Faculty members of our school are reasonably structured in age,education background 2 and academic title. There are 85 full-time teachers, among whom 21 professors, 36 associate professors; 61 doctors, and 19 post-doctorates. There are 18 supervisors for PhD. and 41 for graduates, most of whom are young and middle-aged under 45. Length, Credits and Degree The length of curriculum is four years. Minimum credits for graduation: 120 credits. Qualified students will be granted Bachelor Degree of Management. Instruction Language ■ All the courses are delivered in English except some of Chinese language courses. ■ Dissertation is required to be written in English